2022: A Year In Review

2022 has been a busy year for Those That Dare. It began with Anna as the sole proprietor of Those That Dare and we’ve now doubled in size. We’ve won new clients, attended multiple events (even had speaker slots at a few) and launched our very own webinar.

January - April

Anna spent the first four months of the year beavering away on a large content project for Yell. She worked on redesigning their sales funnel and creating lots of content, such as blogs, ebooks, social posts, landing pages, emails, sales messages, and one-pagers, for every stage of the funnel, all tailored to their target audience.  

Another lengthy project for Qbicles kicked off with Anna providing much-needed research before moving into a monthly retainer for marketing consultancy.

May

After such a busy start to the year, Anna decided to expand Those That Dare. Ann-Marie Reacord came on board to join Anna as Co-Founder and Strategist. The pair have worked together in the past and know that their skillsets perfectly compliment each other.

May also saw Anna attend Advertising Week Europe and meet some of the amazing Mums In Marketing in real life for the first time.

June

Anna was busy, she went on Gillian Witney’s LinkedIn live to talk about how she created a podcast and Trisha Lewis Podcast: Be Brave with your Content Creation.

July

Those That Dare joined BIMA (British Interactive Media Association) which enables us to get involved in the leadership of the digital community and to help set the agenda for our local region on topics such as inspiring young talent to diversity and inclusion.

August

Summer holidays – we took the chance to spend time enjoying the sunny weather with our kids!
 

September

We won a new client to keep us busy. Korn Ferry is a global organisational consulting firm and we are working with them to research and create briefs for their content teams.
 
Anna co-hosted her second LinkedIn lives with Catherine France: Marketing In Off-Peak Times and hosted You Are The Media Good/Bad – a weekly roundup of what’s been good and bad for the week. Both Anna and Ann-Marie attended You Are The Media’s Schaef At The Seaside event in Bournemouth and had a great time discussing how powerful community is.

October

We attended several events, Brighton SEO and the Hampshire Business Show and enjoyed them so much that Anna will be speaking at Brighton SEO in April 2023 so watch this space!

November

We won another new client – Agency 2.0, and we’ve been busy creating landing page content for the kickstarter project pages (and trying not to buy every product we’re writing about as they are all so good!).
 
We attended the fabulous Mums In Marketing face-to-face event in London and ran our first webinar on Marketing In A Changing World, discussing how to reset your marketing strategy post-pandemic.
 
Anna was chosen as one of The Telegraph NatWest 100 Female Entrepreneurs to Watch, gave a talk in the $RISE metaverse and also went on Katie Street’s Word On The Street podcast

December

We are still busy with client work but have found time to get into the Christmas spirit with a Those That Dare Christmas party with a difference – spa and afternoon tea!

2023

We’ve had an amazing 2022, we can’t wait to see what 2023 will bring us and are looking forward to you joining us on our journey.
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ThoseThatDare
An audience-first content agency that loooves writing. We specialise in content strategy and written content.

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