How To Get Diverse Ideas
Into Your Marketing Strategy

Hi di hi, thank you for coming to my talk at BrightonSEO this year.

Getting diverse ideas into your marketing strategy is such an important topic. Not only will it help you become more innovative in your marketing, companies that embrace diverse thinking are also more profitable.

I’ve included my slides below, and I’ve also created a video with my co-founder delving a little deeper into the subject.

If you want to buy the book Rebel Ideas by Matthew Syed that I recommended, you can find it on Amazon.

If you have any questions, please give me a shout, I can talk about this topic for hours!

See Me On Stage at BrightonSEO Sept 2023

I enjoyed speaking at the April event so much that they just can’t keep me away. I’ve been asked to speak at the next conference in September.

Catch me in Auditorium 2 on Thursday 14th September 2023 at 3.20pm.

For tickets and more details just head over to:

The Slide Deck

A more in-depth slide deck from the one I presented, to just help jog your memory on the finer details I talked about.

A Deeper Dive

I recorded a discussion with my co-founder Ann-Marie, where we delve into why diverse ideas are important and our experiences of diverse thinking in the real-world.

Lots of Lovely Insights and Useful Things

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Some Other Useful Bits

Check out our latest blog post, Beyond Demographics: Harnessing Psychographics for Targeted Marketing Campaigns for an in-depth look into the value of psychographic segmentation, and explain how to effectively use psychographic data to create targeted marketing campaigns that resonate with the audience on a deeper level.

Beyond Demographics: Harnessing Psychographics for Targeted Marketing Campaigns