Why does your CEO hate SEO?

Hi di hi, thank you for coming to my talk at BrightonSEO this year.

So many SEO specialists feel undervalued and struggle to get buy-in from the business. This can lead to feeling untrusted and often micro-managed, creating a lot of stress.

I’ve been there, and I absolutely understand, It’s one of the reasons I wanted to do this talk, to show others that it’s a common issue and that there are things you can do to help change the situation. I hope you found some of the strategies useful.

I’ve included my slides below, and I’ve also created a video with my co-founder looking a little deeper into the subject.

If you have any questions, please give me a shout. I can talk about this topic for hours!


If you want to delve into the topic further, we have a webinar coming up next month on “From Silos to Success: Aligning Marketing and Business Goals”. You can register for the webinar here.

The Slide Deck

My slide deck to just help jog your memory on the subjects I’ve covered in my talk.

A Deeper Dive

A discussion with my co-founder, where we delve a little further into strategy, communication, and measurement.

If you’d like help creating your SEO strategy or communicating with the C-Suite, here are some of the things we can do at Those That Dare:

  • A power hour call to help you assess where you are and your next step forward. We have a BSEO special offer on these.
  • 1-to-1 training and coaching in strategy creation and communication techniques.
  • We can help to create and communicate your strategy, progress, or KPIs for you.
  • Internal research – interviewing the C-suite and other teams to uncover their goals and objectives. We can then help you align with them.

Lots Of Lovely Updates and Insights

Keep up-to-date with our regular newsletter, where you’ll receive invitations to webinars, training, and events – plus you’ll get loads of practical tips to help you create strategies and stay ahead in the ever-changing world of marketing.


Some Other Useful Bits