Dare To Disrupt The Status Quo

Diverse Research That Finds New Opportunities and Ways To Innovate

Get Noticed

We have an extensive data collection approach, ensuring that no stone is left unturned.

Our commitment to sourcing information from a wide-ranging and diverse group of individuals, both within our organisation and the broader market, sets us apart from the competition.

We believe that a rich tapestry of data and ideas is the foundation for truly innovative marketing strategies.

By embracing diversity in our insights, we break away from the age-old “this is how we’ve always done it” mindset. Instead, we propel our clients towards unique and tailored solutions that deliver exceptional results.

We look at the needs of the business and the needs of the market, and we knit those together to create a strategy that meets everyone’s goals.

The Business Needs

  • Your challenges, opportunities and objectives
  • In-house resources, skills, and knowledge plus agency partners
  • Organisational structure, processes, internal politics, and preferred ways of working
  • Existing technologies, platforms, restrictions, and digital delivery channels
  • Objectives, KPIs and desired return on investment

Market Insignt

  • Target audiences – profiled and segmented
  • Competitor analysis & sector research
  • Looking at the wider picture – big changes and events that could affect your market
  • Opportunities with new and emerging tech or channels
  • Insight – both quantitative and qualitative

Including Every Voice

When gathering information, varied data collection is key to making sure no voices are missed out and we’re not creating biased insight.

We make sure you’re not missing out on valuable perceptions from different personality types and people from varied backgrounds and demographics.

All these perspectives contribute to a well-rounded strategy and help you avoid the “this is what we’ve always done” trap. We’ll use the data to spot new opportunities and ways to innovate, bringing fresh ideas into your marketing mix.

We love to use a range of techniques to ensure we’re finding out all the facts from staff and customers, such as:

  • Different meeting formats (informal / formal / free-flowing / agenda-based / creative mediums)
  • Thinking time before and after meetings
  • 1:1 and group staff and customer interviews
  • Staff and customer panels
  • Surveys e.g. YouGov & Find Out Now
  • Feedback forms, polls, and delving into online forums
  • Plus varied research and data collection techniques

Let's Get Going

We’ll help you transform your strategy so that it fits with your business goals, entices the audience, and shows measurable results.