Dare To Be Authentic
Create A Closer Relationship With Your Audience
Be True To Yourself
Social media has become a vital tool for businesses of all sizes to connect with their target audience, increase brand awareness, and drive sales. A well-crafted social media strategy can help your business achieve its marketing goals.
A solid social media strategy is essential for any business that wants to thrive in today’s digital landscape. We aim to understand your target audience and market, and set clear goals to help you create engaging content, and engage with your followers so that you can build a strong presence on social media and drive real business results.
We like to encourage authenticity on social – being true to your brand and values. By doing so, you will build trust with your followers, which in turn will lead to increased brand loyalty and ultimately drive sales.
Research shows that the average person spends around 2 hours and 25 minutes on social media per day.
(Source: Hootsuite & We Are Social survey)
72% of people who had a positive experience with a brand on social media are likely to recommend that brand to others.
(Source: Sprout Social survey)
Strategy For Success
First, it’s essential to identify your target audience. Who are the people you want to reach with your social media content? Knowing your audience will help us to determine which platforms to focus on, as well as the type of content that will be most effective in engaging them.
Next, we’ll want to set specific, measurable goals for your social media efforts. These could include increasing brand awareness, driving website traffic, or generating leads. Having clear goals in mind will help you track the success of your strategy and make adjustments as needed.
With your target audience and goals in mind, our team of expert Strategists will begin to develop a content strategy. This should include a mix of different types of content, such as text posts, images, videos, and live streams. It’s also important to consider the tone and voice of your content, as well as the frequency of your posts.
In addition to creating content, you should also be actively engaging with your followers. This can include responding to comments, hosting giveaways or contests, and collaborating with other brands or influencers.
Close Alignment
We will closely align your social media strategy with your wider digital and marketing strategies, documenting your target audience, social media goals, the tactics you will use to achieve them and the metrics we will implement to measure your success.
And, we’re not just about the strategy, if you don’t have time to focus on social media, let our team do it for you. We do it all, from planning and scheduling to posting and monitoring, making sure that your social media strategy results in real growth.
Let's Get Going
We’ll help you create a social media strategy so that aligns with your business goals, entices the audience, and shows measurable results.