Crossing The Content Chasm
Helping You Bring Your Content Strategies To Life
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life.
This show, hosted by twenty-year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations – with a fair dose of humour- in equal measure.
At the core of this show, we’ll be asking the question; why some brands do great content and others don’t.
Being a marketer in a large company or agency can sometimes be soul-destroying, as other people in the organisation don’t ‘get’ what they do. But we get it, we understand – and the podcast’s goal is to support senior marketers get company buy-in for either starting to use content or creating more exciting content.
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We’ve had a wide variety of guests on the podcast, which includes:
- Simon Homent, Head of Pureplayer at Samsung
- Emma Butler, SEO Assistant Manager at The LEGO Group
- James Burtt, MD of The Ultimate Podcast Group
- John Espirian, Author of Content DNA
- Phil Crawley, Senior Retail Marketing Manager at Wizards of the Coast (Part of Hasbro)
- Jake Moore, Global Cybersecurity Advisor at ESET