Anna Bravington Using Familiarity to Engage a Non-Techie Audience Posted by Anna Bravington Categories Content Insights, Messaging Insights Date 16 February 2022 Comments 0 comment 16 February 2022 1 Most tech companies will be familiar with the technology adoption curve, and understand the struggle of leaping the chasm from getting the early adopters to moving to the mass market. For tech companies that work with a non-techie audience such … Read More
