From Silos to Success: Aligning Marketing and Business Goals

Feel like your marketing is operating in a bubble, detached from the broader business goals? You’re not alone. It’s time to bridge the gap.

Off the back of our talk at BrightonSEO in September, we’ll be running a webinar on 19 October 2023 – 11am to 12pm (UK Time).

Ensuring that marketing efforts align with business objectives can be challenging, but marketing teams and business owners must be on the same page. We’ll show you how to create a unified strategy that seamlessly aligns marketing efforts with overarching business goals.


  • Unified Vision: The importance of aligning marketing with overarching business objectives.
  • Costly Disconnects:  Uncover the hidden expenses of misalignment and how they’re impacting your ROI.
  • Reducing Silos: Dive into building a strategy that ensures every marketing move is in harmony with your business goals.   


  • Common Mistakes:  Identify pitfalls that can derail your marketing effectiveness and learn how to avoid them.
  • Creating Harmony:  Techniques to build understanding and collaboration between marketing teams and decision-makers.
  • Quick Wins: Strategies to align your marketing and business objectives right away.   


Every attendee will receive the replay of the webinar and an invitation to attend the 5-Day Challenge in November on “Communicating Your Worth”.    

Sign Up To The Webinar

📆 Date: 19 October 23
⏰ Time: 11am-12pm GMT
📍 Where: Online (Zoom)

Sign Up here to receive details about the webinar and we’ll send you the Zoom link in October.


Get The Replay

By signing up, you’ll be able to access the free replay even if you can’t make it on the day.

We’ll also make the slides available to all attendees.